MODULE 4

Data and Research Visualisation

Interpret research findings, select appropriate visual formats and produce diagrams, infographics, charts or data narratives that communicate results clearly.

A diverse Malaysian research team interpreting charts and research visualisationsINTERPRET · VISUALISE · COMMUNICATE

BEFORE YOU START

Come prepared for Module 4

  • Bring the findings or dataset you want to visualise. Even rough numbers or a summary table is enough.
  • Decide who your audience is (academic/technical vs general) before choosing a chart type.
  • If practising bibliometric mapping, export a reference list (BibTeX/RIS/CSV) from Module 1's Publish or Perish exercise to import into VOSviewer or Bibliometrix.

Accuracy over aesthetics: A visually appealing chart that misrepresents the data (distorted axes, cherry-picked scale) is worse than a plain, honest one. Always sense-check what a chart implies before publishing it.

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drshahizan.github.io/bdc/module-4-data-visualisation.html

MSO

Trainer's Tip, Dr. Shahizan

I choose the chart type before I choose the colours. Decide what comparison or relationship you want the reader to see first, then pick a chart that shows exactly that. AI tools are fast at making pretty charts and slow at knowing what you are trying to say.

EXERCISE 4.1

Chart-Type Decision Helper ~10 min

Describe what your data needs to show. The helper recommends suitable chart types and explains why, so you can brief an AI tool or design software with confidence.

STEP 01

Describe your data

Fields marked with * are required.

WORKED EXAMPLE

See a completed recommendation

Sample input: Goal: Trend over time · Variables: 2 variables · Audience: General audience

Goal: Trend over time Variables: 2 variables Audience: General audience Recommended chart types: • Line chart, which shows change or trend across a continuous time period. • Area chart, which emphasises cumulative volume or magnitude over time. Tip: simplify labels, add a short takeaway title and avoid dense technical notation for a general audience.

EXERCISE 4.2

Spot the misleading chart ~10 min

The same data can look completely different depending on how the axes are drawn. Both charts below plot the exact same two numbers, Tool A at 82 and Tool B at 78, a real difference of only 4 points.

Bar chart with a truncated y-axis from 75 to 85, exaggerating the gap between Tool A and Tool B 85 75 Tool A: 82 Tool B: 78 Distorted axis

The y-axis starts at 75, not 0. That makes Tool B's bar look less than half of Tool A's, when the real difference is only 4 points.

Bar chart with a full y-axis from 0 to 100, showing the true small gap between Tool A and Tool B 100 0 Tool A: 82 Tool B: 78 Honest axis

The y-axis runs the full 0 to 100 scale. Tool A and Tool B now look as close as they actually are.

  • Does the y-axis start at zero? If not, is the break clearly marked and justified?
  • Is the scale consistent across every bar, point or panel in the chart?
  • Are the categories being compared actually comparable (same time period, same population, same unit)?
  • Would the chart's headline takeaway change if you redrew it with an honest axis?

Apply this to your own charts: Run every chart you plan to present, including one an AI tool generated for you, through these four questions before you publish or present it.

EXERCISE 4.3

Recreate a chart from your own data ~15 min

Use the Chart-Type Decision Helper above with real numbers instead of a hypothetical scenario.

  • Pull a small dataset you already have, for example the number of matching papers per year from your Module 1 Publish or Perish search, or your own study's results.
  • Fill in the table below with your actual numbers.
  • Decide your goal (comparison, trend, proportion, relationship, distribution) and run it through the Chart-Type Decision Helper above.
  • Build the recommended chart in a tool of your choice (Excel, Canva, or a bibliometric tool from below), and check it against the four questions from Exercise 4.1.
YearCount
e.g., 2021e.g., 12
e.g., 2022e.g., 19
e.g., 2023e.g., 31

EXERCISE 4.4

Generate and fact-check a Studio infographic ~15 min

Gemini Notebook Studio can turn your uploaded sources into a polished infographic in seconds. The exercise is not making the infographic, it is checking it.

  • Upload 3 to 5 verified sources on your topic into Gemini Notebook, then open Studio and generate an infographic. See Gemini Notebook Studio Prompts for ready-made generation prompts.
  • List every number, statistic or claim shown in the infographic.
  • Check each one against the actual uploaded sources. Mark it Correct, Wrong or Not traceable to a source.
  • Fix or remove anything Wrong or Not traceable before you would consider using the infographic anywhere real.
Claim or number in the infographicCheck result
e.g., "68% of respondents reported improved efficiency"e.g., Correct, matches Table 2 in Source A

A pretty graphic is not evidence: An infographic is only as trustworthy as the numbers behind it. Never present or submit an AI-generated visual you have not personally verified against the source data.

WHY USE AI HERE

Traditional vs AI-assisted visualisation

TaskTraditional approachAI-assisted approach
Choosing a chart typeGuess based on habit or what's familiarChart-Type Decision Helper recommends types based on your actual goal
Mapping citation networksManually tally co-citations and co-authorshipsVOSviewer or CiteSpace generate the full network automatically
Getting a topic overviewRead through papers and sketch a summary by handOpen Knowledge Maps generates a visual topic overview from the literature
Producing a polished figureRebuild formatting manually in a general design toolCanva or BioRender offer research-ready templates for posters and figures

The trade-off: AI speeds up chart selection and network mapping; you still own the accuracy and honesty of the final visual.

RECAP

Key takeaways and terms

Key Takeaways

  • Match the chart type to your goal (comparison, trend, proportion, relationship, distribution, process or geography), rather than choosing a chart first and forcing the data to fit it.
  • Bibliometric tools (VOSviewer, CiteSpace, Gephi, Bibliometrix) reveal patterns across a whole literature, not a single study.
  • Keep axes honest and labels clear. A chart should clarify data, not distort it.
  • Studio prompts can generate a source-grounded visual directly from your verified papers.
Co-citation network
A map showing which papers are frequently cited together, indicating related themes.
Bibliometric analysis
The quantitative study of publication and citation patterns.
Choropleth map
A map shading regions by a numeric value to show geographic patterns.
Data storytelling
Presenting data with a narrative and clear takeaway, not just raw numbers.

SELF-CHECK

Test your understanding

1. Which chart type suits showing a trend over a continuous time period?

2. What does VOSviewer help you visualise?

3. What is the most important principle when designing a chart?

4. Which tool creates a visual topic overview directly from scholarly literature?

WHAT'S NEXT

Have your findings clearly visualised? Module 5 helps you weave them into a well-structured, properly cited piece of academic writing.

5 MODULES · 1 DAY

See how Module 4 fits into the full programme.

Review timings for every module, breaks and the closing wrap-up.

View Full Schedule
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